IBM TECHNOLOGY LIFECYCLE SERVICES

TLS EMEA
Marketing
Week 2.0

MAKE YOUR MARK. BE SEEN. BE TLS.

01.07. – 10.07.2026 8 Days  ·  4 Challenges  ·  1 Brand
8
Days
4
Challenges
1
Brand
TLS Badge
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4 Challenges. One Brand.

Join one — or all four! Every challenge helps connect the TLS EMEA team and build visibility for what we do together.

1
Posters &
Stickers
Sticker challenge from 2023

Download a poster or grab a sticker, place it anywhere creative — your office or home desk — and share your best photo in the Slack channel.

  • Get poster or sticker from the Box link in Slack
  • Place it somewhere creative & take a photo
  • Post your photo in #tls-emea-marketing-week-2
🏆 Best photo wins a prize!
2
Market GM
Challenge
Charles and a colleague high-five

Convince your Market GM to record and share a TLS message with the entire market — showcasing key offerings or a success story. Creativity wins!

  • Pitch your best TLS story to your Market GM
  • GM records & shares a short video message
  • Market sees TLS in action — visibility grows!
🏆 Best GM message wins a special prize!
3
TLS Insight
Session
Two Charles characters talk

Set up a meeting with colleagues outside of TLS — from other brands or the Horizon/Select sales team. Online or face-to-face, 10–15 minutes is all it takes.

  • Schedule a short meeting outside TLS
  • Explain what TLS does & the value we bring
  • Post a screenshot or selfie in Slack to win
💡 Blue Points scale with attendees!
4
LinkedIn
Challenge
Charles shares a 5-star review

Create visibility on LinkedIn using pre-made templates (in Box) or your own content — within IBM guidelines. Every post with #IAMTLS enters you into the prize pool.

  • Get LinkedIn templates from Box via Slack
  • Post TLS content with #IAMTLS on LinkedIn
  • Each post = 1 ticket in the prize draw!
🎟 Prize pool drawing — every post counts!

How to Join & Get Started

Two simple steps and you're in. Everything happens in the IBM Slack workspace.

1

Join the Slack Channel

Open Slack and paste the channel name into the search bar, select the channel from the results, and hit Join. That's it — you're in!

2

Start Creating & Sharing

All posters, stickers, LinkedIn templates and video guides are linked in the channel. Create your content, post it, and use #IAMTLS on every LinkedIn post you share!

Our Slack Channel

All communications, daily videos, challenge links & updates live here.

#IAMTLS #ibmtls #livingthelifecycle
#tls-emea-marketing-week-2

Launch the Lifecycle

Pick a track — or all of them — and follow the three steps to complete each challenge.

1
Posters &
Stickers
  • Get poster/sticker from Box
  • Place it somewhere creative
  • 📸 Share photo in Slack
2
Market GM
Challenge
  • Pitch your GM your best story
  • GM records a video message
  • 🎯 Market sees TLS in action
3
TLS Insight
Session
  • Set up a 10–15 min meeting
  • Explain TLS to non-TLS peers
  • 💬 Post screenshot in Slack
4
LinkedIn
Challenge
  • Get templates from Box
  • Post with #IAMTLS
  • 🔗 Each post = 1 prize ticket
🎉 React to your teammates' posts & support each other!

Official TLS Posters

Use these in your office, as a virtual background, or stick them up around your location. High-res files are available in Box — link in the Slack channel.

The Vital Charge poster

The Vital Charge

Powering longevity together — IBM TLS keeps infrastructure running.

📦 Available in Box
Securing the Summit poster

Securing the Summit

Supporting every step of the journey — IBM TLS and Infrastructure side by side.

📦 Available in Box

What You Can Win

📸
Posters & Stickers
Best creative photo wins a prize
🏆
Market GM Challenge
Best GM video message wins a special award
💡
TLS Insight Session
Blue Points scale with number of attendees
🎟
LinkedIn Challenge
Every #IAMTLS post = 1 prize-pool ticket. Winners drawn randomly.
📅
01.07. – 10.07.2026
8 days · 4 challenges · ONE BRAND